How will CTV consumption change?

Television content consumption is likely to continue evolving in the coming years. As more and more people turn to streaming services and other internet-based platforms to watch their favorite shows and movies, the traditional model of television broadcasting is likely to change.

One of the biggest changes in television content consumption is likely to be the continued growth of streaming services. The rise of platforms such as Netflix, Hulu, and Amazon Prime has already led to a shift in the way that people consume television, and this trend is likely to continue. As streaming services become more widely available and offer an increasingly diverse range of content, it is likely that they will continue to gain popularity, potentially at the expense of traditional broadcasters.

Another change that is likely to occur is an increase in the use of personalized and interactive content. Advances in technology, such as artificial intelligence and machine learning, are making it possible for TV content to be tailored to individual viewers. This could include personalized recommendations for shows and movies, as well as interactive features that allow viewers to engage with the content in new ways.

The rise of new technologies, such as virtual and augmented reality, is also likely to change the way people consume TV content. These technologies could allow for new forms of immersive and interactive content, such as virtual reality TV shows and movies.

As new technologies and platforms emerge, the traditional model of television broadcasting is likely to change, leading to new and exciting forms of content and new ways of consuming it