CTV Media buying basics

Media buying refers to the process of purchasing advertising space in various forms of media, such as television, radio, print, and online. In the case of CTV (connected television) inventory, media buying involves purchasing ad space on streaming platforms and other connected TV devices, such as smart TVs and set-top boxes.

To media buy CTV inventory, you will need to follow these steps:

  1. Identify your target audience and decide on the type of CTV inventory that will reach them. This could include specific streaming platforms, shows, or networks.
  2. Research the available CTV inventory and determine the cost and reach of each option. This will help you make an informed decision about which inventory to purchase.
  3. Create a media plan and budget for your CTV ad campaign. This should include the specific CTV inventory you plan to purchase, the duration of the campaign, and the ad creative.
  4. Contact the CTV inventory providers directly or work with a media buying agency to negotiate and purchase the ad space.
  5. Monitor the performance of your CTV ad campaign and make adjustments as needed to optimize its effectiveness.