why is advertising technology importants?

Advertising technology, also known as ad tech or AdTech, is an important part of the modern marketing industry. It refers to the use of technology to help companies and organizations more effectively target and reach their desired audiences with their advertising and marketing messages. With ad tech, marketers are able to better understand their audiences, and create more effective and personalized advertising campaigns that are more likely to engage and convert potential customers. Additionally, ad tech also helps to automate many of the tasks and processes involved in advertising and marketing, making it more efficient and cost-effective for companies to reach their audience. important